I didn't plan this career. I just refused to go back.

After COVID took my HR job and left me home with a tiny human who needed me, I did what any millennial would do: I started browsing Facebook groups.

What I found changed everything.

An arrangement of colorful flowers including pink, purple, and white blooms, intertwined with green leaves. Several disco balls with reflective mirrored surfaces are placed among the flowers, creating a festive and sparkling effect.
Close-up of a person's legs and feet wearing sparkling silver high-heeled boots on sandy ground, with a disco ball nearby. The person is dressed in a light-colored skirt, with rocky formations in the background.
Close-up of hanging flowers and shiny disco ball ornaments reflecting light.
A smiling woman with glasses and shoulder-length brown hair posing outdoors on a sidewalk, wearing a blue t-shirt, a colorful floral skirt, and white boots, with a wooden bench and patio umbrellas behind her.

Community builder ✿ Engagement specialist ✿ Agency collaborator ✿

Community builder ✿ Engagement specialist ✿ Agency collaborator ✿

Community builder ✿ Engagement specialist ✿ Agency collaborator ✿

Community builder ✿ Engagement specialist ✿ Agency collaborator ✿ Community builder ✿ Engagement specialist ✿ Agency collaborator ✿ Community builder ✿ Engagement specialist ✿ Agency collaborator ✿

I spent years in Human Resources sourcing candidates, negotiating salaries, onboarding new hires, and being the person who made sure everyone had what they needed to succeed.

I was good at it. I genuinely loved the people part — reading between the lines, figuring out what someone actually needed, building trust quickly.

Then COVID hit. Job gone. Baby at home. Zero desire to put her in daycare and go back to an office.

So I started figuring out the internet.

I discovered you could get paid for social media management, virtual assisting, engagement, Facebook community management. And I realized, that's basically HR. Just online.

I took a course called The Engagement Academy, connected with hundreds of people building in the same space, and hit the ground running.

Now? My full-time income comes from DMs, community, and relationships. I get to share my truest self with the world, and I finally don't give a sh*t about what anyone thinks of me doing it.

And that feels really, really good.

Digital illustration of a pink umbrella with a purple handle, featuring a grid pattern on the canopy, set against a black background.
Graphic illustration of a wine glass with a pink and purple color scheme, set against a black background.
A woman with glasses smiling, sitting outdoors at a white table with a decorative skirt, in a setting with trees, buildings, and parked cars in the background.

What I actually believe.

I want to be an influencer, but not the kind that makes you buy things.

I want to influence the way you think about your life: your choices, your courage, your voice, your relationships. The things that actually change everything.

I believe:

• Struggling doesn't mean you're on the wrong path. It means it's worth fighting for.
• Confidence isn't something you wake up with. It's something you build through action.
• You deserve to take up space: the loud version, the emotional version, the passionate "too much" version.
• The most meaningful things rarely come easy.
• Connection is the strategy. Always has been.

I'm 37. I've lived enough life to know that most of what people call "cliché" is just a hard truth you haven't had to learn yet.

What this actually looks like as work.

I spent my career in Human Resources qualifying people, building relationships, and reading what someone really needed.

Turns out, that's exactly what lead generation and engagement is.

Now I do it for online service providers who are great at what they do but don't have the time or energy to nurture relationships themselves.

I've worked with 20+ clients across industries, managed communities, run engagement strategy, and helped women-led brands go from "posting into the void" to actually landing clients through connection.

I also built a community for creative women who want a softer, more sustainable way to grow.

A few things you'd know if we were friends.

Slow mornings & extra snuggles

Send the DM

Keep the peace

Wear what makes YOU feel good

Hustle before 6am

Wait until you're ready

Say what's on your mind

Dress for the room

How We Can Work Together

Lead Gen & Engagement

You focus on delivering. I'll handle the conversations that turn followers into clients.

Starting at $697/month

Community

A low-cost membership for creative women who want real connection, honest conversation, and a little support while they build.

Collaborations & Agency Work

Need a connector, a community manager, or a strategic partner? Let's talk.

See All Services →

You're in the right place if...

• You want leads without living in your DMs 24/7

• You're craving community that doesn't feel like a networking event

• You're done shrinking to make other people comfortable

• You know what you're building is worth it — even when it's hard AF

• You just want someone in your corner who actually gets it

Slide in my dm's